Social Media Marketing

Social media is so prevalent in today's world that it could be considered one of the more powerful marketing tools. Who doesn't have a Facebook page or Twitter account? I mean look at us students using a blog for school work! Anyway, let me get to the inspiration of this post.

Fences. One of my friends just had a fence built around her house. And the fence looks awesome. So I was over there one day and we were talking about this fence and how good it was looking, endlessly complimenting the contractor on what good work it was (we actually don't know a thing about fences but it does look awesome!). I made a comment to my friend along the lines of, "I bet he is so busy with jobs right now, you were lucky to get this done so quickly." 

Bear with me this story is going somewhere...

She then mentioned to me that he was struggling to find work. This I couldn't believe partly because of the rate Bozeman is growing right now. She then went on to say how he fails to market himself. This contractor has zero social media presence. We agreed that would be his first step to gaining traction in the market. My friend and I sat there and discussed this topic for quite some time (she has a public relations degree) and I kept commenting on how much this all related to the material I was learning in Marketing class. 

Facebook is free and the perfect way to start marketing yourself with an online presence.