Pandora Ads

Pandora ads are so annoying. But it's funny because I can recall most of the ones I hear while listening to my stations. and what's even more surprising to me is that they are LOCAL advertisements!

So how does Pandora effectively use advertising? If you think about it, when we watch TV there will be a cluster of maybe 5-7 commercial every 15 minutes if you're lucky. Pandora will throw in one 30-second ad about every 15 minutes. It's genius advertising because listeners always notice as soon as an ad pops up. It is usually a little louder than the music and always interrupts the continuous play as soon as you become comfortable again. And we remember them! Viggle has been blowing up my stations recently and I will admit I have no idea what it is but one of these days I will be curious enough to look it up.

In addition to the impeccable timing of ads, I often notice they are for local businesses. I used to get BioScience Labs all the time and I remember it would say something about college students needing extra money and how to participate in their studies. Hold up. How do they know I'm a college student? They use your location to better tailor the ads. And I'm sure when I signed up I gave them my age. So really, it's brilliant advertising!