Smart Shopper

Today I received the gem of all mail known as the Gallatin Smart Shopper. If you are unfamiliar let me enlighten you. When you are low on cash and need dinner or your car has been due for servicing for three months, where do you turn? The Gallatin Smart Shopper. This coupon book has saved me countless dollars. So, if you were to ask me if direct mail marketing is dead I would have to disagree!

Internet marketing is as popular as ever but companies are still recognizing the value in direct mail marketing, a trend that many forget exists. Good ol' snail mail. After a little exploration into the Smart Shopper website I was pleased to find that this coupon company makes good use of multi channel marketing. They offer printable coupons directly from the website in addition to the ability to load coupons onto a smart phone!

http://montanasmartshopper.com/